Our Story
Hello — I'm Laetitia. Let's Jam is mine, and I run it with Happy, the little Yorkshire Terrier you'll usually find somewhere in the shop.
This is our story so far — from a few recycled jam jars at home to a stall in the heart of Camden Market.
❥ 2014 — It started with jam jars
Let's Jam didn't begin with jewellery at all. It began at home, in 2014, with candles — handmade, and poured into recycled jam jars.
I loved the idea of taking something ordinary, something that was about to be thrown away, and turning it into something lovely enough to give as a gift. Every jar had already had one life; I just gave it another.
That's where the name comes from. It stuck, and I've never wanted to change it, because it's a daily reminder of how this all started — and of the way I still want to work: by hand, with care, wasting as little as possible.
❥ 2016 — Our first day at Camden Market
On 18 March 2016 I set up at Camden Market for the very first time. Meeting people face to face, watching them pick something up and smile — that changed everything for me.
Little by little, the jam jars made room for jewellery, crystals and accessories, many of them made by my own hands, and Let's Jam slowly became what you know today.
❥ 2019 — A shop of our own: Unit L3
In November 2019 we opened Unit L3 — our own little shop in Camden Market. It became home for the next seven years: the place where we made charm jewellery and permanent bracelets in front of you, where Happy greeted the regulars, and where so many of you became friends.
❥ 2024 — A day to remember
On 31 January 2024 we met the Mayor of London. For a small, handmade business that started with jam jars at home, that was a moment I'll never forget — and a lovely reminder of how much small independent makers matter to this city.
❥ 2026 — A new chapter
After seven happy years, Unit L3 closed its doors at the end of September 2026. We didn't go far: we moved just a few steps away, to stall LMH25 in the Market Halls. Same market, same faces, same Happy.
With the move came a brand-new website, built to make it easier to find your piece, your stone or the perfect gift — whether you're in Camden or on the other side of the world. Thank you for following us here, wherever you've come from.
❥ Handmade in Camden Town
Today we design and handcraft our own jewellery and accessories here in London, alongside pieces I've sourced carefully from around the world.
Most of what we sell is made by us, by hand — not "designed here, made elsewhere", but actually made, by our own hands, a few steps from where you'll find us. Where a piece isn't 100% handmade, there's a very good chance there's still manual involvement somewhere in the making of it. I'd rather tell you that plainly than pretend otherwise. Everything made entirely by hand lives together in the handmade collection.
It's slower this way, and no two pieces come out quite identical. I've made my peace with that — I think it's the best thing about them.
❥ Sourced responsibly, or not at all
For the stones and materials I don't make myself, I travel to find them. That takes longer and costs more than ordering from a catalogue, but it's the only way I can honestly stand behind what I'm selling you.
Let's Jam is built on well-being and happiness, and I couldn't square that with selling goods of unknown origin, made by people I know nothing about, in conditions I'd rather not think about. So I don't. If I can't establish where something came from and how it was made, it doesn't go in the shop.
The full detail is on our sourcing & policies page.
❥ Years of trying things
Years of travelling, researching and creating — and occasionally failing — have shaped Let's Jam into what it is now. From our much-loved matching bracelets to the charm jewellery and permanent bracelets we make for you in person at the shop, every piece has a story behind it somewhere.
Some of them are quite personal. Our boho earrings, for instance, each carry the name of one of the important women in my life.
❥ Made to order & bespoke
Some pieces are made especially for you once you've ordered them, which is why we ask for a few days before your parcel goes out.
And if you have something particular in mind — a piece that doesn't exist yet, a gift that has to be exactly right, an idea you can't find anywhere else — please just ask me. Bespoke work is my favourite part of this job, and no request is too small or too strange.
❥ Our sister company
Our enamel pins and badges have a home of their own, at Pinp Me Up.
❥ Come and see for yourself
Photographs only get you so far with handmade things. If you're anywhere near Camden, come and find us in the Market Halls — stall LMH25, open 10am to 6pm every day. There's always more in the shop than we can fit online.
Don't be shy, come and say hi.
Fabulous, Just Like You.
— Laetitia, Let's Jam, Camden Market, London
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